Sydney’s first ever pram catwalk was held at the light-filled Blue Rooms on the shorefront of Bondi beach, Thursday 15 of November. As guests arrived, they were welcomed to complimentary breakfast food and beverages. Hosted by model mum Kendal Schuler the Joolz spring showcase highlighted the 3 Joolz prams with a catwalk presenting each models positively designed features.
Kendal Shuler, Krystal Hipwell, Siannon Pallister & Phoebe Ghorayeb all attended the event with their small children and showcased The Hub, Day2 and Geo2 to industry leaders, media, influencers and consumers. Joolz experts were there and helped to answer any questions and demo the features of all Joolz models.
Kendal went on to introduce the runway and our three ‘model’ influencers who were individually welcomed onto the catwalk. The HUB pushed by model mummy Phoeobe Ghorayeb – compact, manoeuvrable and stylish. The Day 2 Krystal Hipwell; with her beautiful little girl sleeping through much of the excitement, the Geo2 walked with fit mum Siannon Pallister. One at a time, the new mums walked the runway sporting each of the Joolz models with their small children within the pram. The MC, Kendal, talked the guests through each pram’s offering as they strutted the S-shaped platform which weaved throughout the room. A spectacular balloon explosion was then activated to symbolise the finale and end of the catwalk production. The event was like no other catwalk, fun-filled where children’s laughter filled the room to helped create a joy-filled atmosphere.
The Joolz spring showcase was a celebration of positive design and parenting.